Product DevelopmentOpen or Close
Many marketing strategists discuss the 4 P marketing principles as a ‘must do’ model for every Start Up. We couldn’t agree more. It is these fundamental marketing practices that will highlight potential dangers from the beginning and ensure a detailed plan is in place. It is a process that discusses in detail your positioning, price point, channels to market and relevant promotions to launch your Start Up.
Importantly communicating this to all stakeholders and employees so everyone is on board with the go to market strategy.
Once this is in place, Bloom can combine this with your digital marketing requirements that are relatively low in cost. This includes social, email marketing, PPC (pay per click) and SEO (search engine optimisation).
Business DevelopmentOpen or Close
It may seem obvious to say that you need to design your product and service with your customer’s needs in mind. We would love to think every Start Up thinks that too.
But unfortunately sometimes we get lost in our own enthusiasm and excitement for what we are proposing to launch.
How much time has spent researching the competitor landscape? Does your product and service really have what your customers want?
Will they really buy? What lean start up techniques can you adopt to truly test your market before going a full launch?
Our experience in new product development ensures a comprehensive study of your product and service, looking at things like the supply chain and customer experience.
We benchmark against the existing competitor landscape and discover your true value proposition.
How do you maximise doing business with your existing customers?
How do you find new ways to market?
We are not sales people but we like to think we can think outside the box and look at cost effective ways to help you promote your business further and attain new customers and engage more with your existing ones.
Bloom Case Studies
Here are some examples of the diverse markets Bloom has worked within.